Essential Books to Learn About the Business; your Company

Peter Lorange and Karin Mugnaini
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Peter Lorange: IMD
Karin Mugnaini: IMD

Chapter 13 in The Future-Ready Leader, 2023, pp 103-129 from Springer

Abstract: Abstract To develop habit-enhancing products/services is an important approach for keeping competitors out—less brand-switching—and/or renewal rate up, less “churn.” Good to take away is to aim for a deeper commitment to observing the behavior and psychology of the customer, in order to be able to work it to the favor of the business. Are we really “creatures of habit?” Let’s look in the mirror.

Date: 2023
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DOI: 10.1007/978-3-031-45090-7_13

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