Introduction on Adapting the Firm’s Strategy to the External Environment: Getting Started

Peter Lorange and Karin Mugnaini
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Peter Lorange: IMD
Karin Mugnaini: IMD

Chapter 7 in The Future-Ready Leader, 2023, pp 49-50 from Springer

Abstract: Abstract So, with world spinning, with daily, sometimes hourly significant change in markets, and with often dramatically new customer demands on markets, what do we do? We may of course obtain some solace and assurance from knowing that life is impermanent—and in a flux, that change is constant—but we also need to understand how to act even react! Resilience can help, “paranoic optimism,” as Siilasmaa (2019) says. But specifically, what can we do? How can we as business leaders lead and grow through these storms?

Date: 2023
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DOI: 10.1007/978-3-031-45090-7_7

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