Sustainability as Economic Rationality

Georg Müller-Christ
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Georg Müller-Christ: University of Bremen

Chapter 4 in Sustainable Management, 2023, pp 51-65 from Springer

Abstract: Abstract The “bilingualism” of economics actually originates from forestry. Do not take more wood from the forest than can re-grow, was a rather painful experience of the eighteenth century, when forests were nearly fully cleared. In different words the message is: preserve the substance or the resource base from which economic activity emanates from! But what happens if the substance does not permit the fulfilment of economic objectives? By the way, the preservation of substance or the housekeeping-oriented treatment of natural resources is a necessity much older than the fossil era. Real profit-oriented economic activity was only possible when people realized how to produce high quality products from fossil raw materials. Due to the feigned inexhaustibility of fossil raw materials the original economic language of housekeeping disappeared—what remained is the market-oriented rhetoric of acquisition. The second part of the book comprises theoretical impulses that could contribute to the required bilingualism or dual thinking of management studies.

Date: 2023
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DOI: 10.1007/978-3-031-45791-3_4

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