Ecotourism and Grand Challenges: A Gen-Z Perspective in the Context of Lebanon

Alain Daou (), Leila Zeenni (), Anna Hourani () and Salma N. Talhouk ()
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Alain Daou: American University of Beirut – Mediterraneo
Leila Zeenni: American University of Beirut – Nature Conservation Center (AUB-NCC)
Anna Hourani: American University of Beirut – Nature Conservation Center (AUB-NCC)
Salma N. Talhouk: American University of Beirut

Chapter 18 in Tourist Behaviour and the New Normal, Volume II, 2024, pp 339-356 from Springer

Abstract: Abstract Over the past years, many studies have shown that the generation aged between 18 and 25, or Gen-Z, has high pro-environmental awareness and behaviors. However, in the context of developing countries facing frequent grand challenges, little is known about how such events impact Gen-Z’s perception of the environment in general and ecotourism in specific. This research aims at tackling the latter, taking Lebanon as a case study and using a mixed-methods approach. Findings indicate high pro-environmental awareness in Lebanese Gen-Z that is not necessarily translated into pro-environmental behaviors. In addition, while Lebanese youth’s ecotourism awareness and practices have improved during the COVID-19 pandemic, this progress was hampered by the severe economic crisis that hit the country.

Keywords: Environmental awareness; environmental behaviors; Ecotourism; Gen-Z; COVID-19; Lebanon; Developing countries; Grand challenges (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-45866-8_18

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DOI: 10.1007/978-3-031-45866-8_18

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