Survey Design

Linda Herkenhoff and John Fogli
Additional contact information
Linda Herkenhoff: Saint Mary’s College
John Fogli: Diablo Valley College

Chapter Chapter 5 in Applied Statistics for Business and Management using Microsoft Excel, 2025, pp 151-178 from Springer

Abstract: Abstract Infinity Auto Insurance is looking to expand their customer base starting with large metropolitan areas across the United States. Because the Latino/Hispanic population is the largest growing population in the United States, Infinity Auto Insurance wishes to better understand this market segment and expand its advertising campaigns to include this population. They have decided to concentrate their strategic efforts to large metropolitan areas in four different states: California, Arizona, Texas, and Florida. For the initial study, they sampled 200 people in Los Angeles, California.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-46371-6_5

Ordering information: This item can be ordered from
http://www.springer.com/9783031463716

DOI: 10.1007/978-3-031-46371-6_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().