Case Studies of Farming Servitization with Different Motivations

Rita Lankauskienė (), Rasa Melnikienė (), Vitalija Simonaitytė (), Živilė Gedminaitė-Raudonė () and Dalia Vidickienė ()
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Rita Lankauskienė: Lithuanian Centre for Social Sciences
Rasa Melnikienė: Lithuanian Centre for Social Sciences
Vitalija Simonaitytė: Lithuanian Centre for Social Sciences
Živilė Gedminaitė-Raudonė: Lithuanian Centre for Social Sciences
Dalia Vidickienė: Lithuanian Centre for Social Sciences

Chapter Chapter 5 in Rural Transformation through Servitization, 2024, pp 91-169 from Springer

Abstract: Abstract This chapter introduces six case studies of farming servitization with different motivations. The multiple case study research was essential for the in-depth examination of participants' perspectives on the servitization of farming within its natural context. The stories of farm owners and managers, and their perceptions of the wider forces at work on their farms and beyond, provided valuable information for theoretical insights. Gaining in popularity the innovative farming business model is examined with a focus on its evolution when it is gradually shifting from an agricultural product-driven to a product-service system. The investigation revealed the ways of servitization in agriculture by analysing farmers’ motivation to switch from product-oriented business logic to service-oriented business logic and by identifying the strategies applied for product-service system building at the farm.

Keywords: Servitization of farming; Case study; Multiple case study research; Lithuania; Innovative farming business model; Business logic; Strategy; Agricultural product-driven system; Product-service system (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-47186-5_5

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DOI: 10.1007/978-3-031-47186-5_5

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