Communicating the Findings of Qualitative Research

Jose Osvaldo De Sordi ()
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Jose Osvaldo De Sordi: Federal University of São Paulo

Chapter Chapter 9 in Qualitative Research Methods In Business, 2024, pp 121-131 from Springer

Abstract: Abstract The structure of the scientific textScientific text can be discussed from different aspects. In this chapter, we will discuss it in terms of the information resulting from the application of qualitative research strategies. This discussion will revolve around three characteristics of the scientific text: its structuring sections, including the analysis of the titlesSectiontitle of these sections; section sizesSectionsize, in terms of word count; and analyses and flows of ideas, from the connections between the various sections and subsections of the text. In addition to the scientific textScientific text, qualitative research, often developed in a field application, requires a second version of the text aimed specifically at non-academic professionals, those with the opportunityOpportunity for direct application of knowledge in their professional activities. Thus, in this chapter, we will address two types of communication, scientific (scientific article) and professional (“practitioner version”).

Date: 2024
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DOI: 10.1007/978-3-031-50323-8_9

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