Environmental Analysis and Market Entry Decisions

Carlos J. Torelli () and Maria A. Rodas ()
Additional contact information
Carlos J. Torelli: University of Illinois Urbana-Champaign
Maria A. Rodas: University of Illinois Urbana-Champaign

Chapter Chapter 3 in Globally-Minded Marketing, 2024, pp 19-30 from Springer

Abstract: Abstract Global marketers invest resources to understand the most suitable policies for entering foreign markets. This involves conducting a thorough analysis of the political, regulatory, and economic environment. This information is later used to estimate the size of potential markets, their relative attractiveness, and the most suitable strategy for entering such markets. The information gathered during an economic analysis is instrumental for estimating the size of a new market, which facilitates the process of selecting which market(s) to enter, as well as provides baseline estimates of sales, market share, revenues, and profits in a foreign endeavor.

Keywords: Environmental analysis; Market entry decisions; Political environment; Regulatory environment; Economic environment; Market sizing (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50812-7_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031508127

DOI: 10.1007/978-3-031-50812-7_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().