Foundations of Culture

Carlos J. Torelli () and Maria A. Rodas ()
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Carlos J. Torelli: University of Illinois Urbana-Champaign
Maria A. Rodas: University of Illinois Urbana-Champaign

Chapter Chapter 4 in Globally-Minded Marketing, 2024, pp 33-43 from Springer

Abstract: Abstract Culture, a complex construct, comprises shared elements that provide standards for perceiving, believing, and acting within a specific group of people. These shared elements, ranging from values and beliefs to behavioral scripts for social interactions, form a shared reality that exists across a certain region and evolves over time. Culture emerges as a solution to human challenges, shaped by environmental factors like climate and topography. Intricately nestled within our minds, culture presents as personal and shared knowledge. Personal knowledge encompasses individual beliefs, norms, and values influenced by the cultural environment. Shared knowledge, however, is our perception of the extent to which our surroundings endorse those same beliefs and values. Beyond our minds, culture manifests in visible objects and institutions, including monuments, music, laws, foods, and even brands, thereby shaping our societal fabric.

Keywords: Culture; Shared reality; Personal knowledge; Shared knowledge; Beliefs; Norms; Perceptions (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-50812-7_4

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DOI: 10.1007/978-3-031-50812-7_4

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