Virtual Commerce

Grzegorz Chodak ()

Chapter Chapter 4 in The Future of E-commerce, 2024, pp 71-145 from Springer

Abstract: Abstract This chapter examines virtual commerce as an innovationinnovations in e-commerce. For this form of e-commerce to become popular, the need for affordable VR hardware, immersive shopping experiences for consumers, and the importance of standardised V-commerce implementations for retailers, is highlighted. Despite its potential and many advantages, V-commerce faces challenges such as Virtual Reality sickness, risk of addiction, and lack of spending control. Safeguards such as transaction recall options and VR usage time limits are suggested to mitigate these issues. A comprehensive two-question survey of VR users worldwide and in Poland provides insight into the role of VR in e-commerce. The survey shows that VR is currently used mainly for gaming, however, its potential in e-commerce is recognised, particularly for viewing 3D products and immersive experiences.

Keywords: Virtual reality; Virtual commerce; VR goggles; VR headset; V-commerce; VR equipment; VR users (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-55225-0_4

Ordering information: This item can be ordered from
http://www.springer.com/9783031552250

DOI: 10.1007/978-3-031-55225-0_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().