Portfolio Synergy: Analysis and Assessment

Roberto S. Vassolo (), Natalia Weisz () and Benjamin Laker ()
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Roberto S. Vassolo: Universidad Austral
Natalia Weisz: Universidad Austral
Benjamin Laker: University of Reading

Chapter Chapter 12 in Advanced Strategic Management, 2024, pp 147-161 from Springer

Abstract: Abstract In this chapter, we start with the evaluation of a business portfolio’s health, utilizing qualitative matrices and numerical assessments to identify segments poised for growth, those generating cash, and units of potential concern. The subsequent step involves an assessment of horizontal diversification, to determine if the businesses have appropriate levels of activity overlap and if these activities are as competitive as they should be. The final step entails an evaluation of vertical integration, exploring potential economic benefits and their impact on the company’s expertise and profitability. Conclusions drawn from this analysis determine whether the current level of vertical integration is appropriate and suggest potential enhancements to improve profitability.

Keywords: Portfolio assessment; Portfolio health; Numerical assessment; Horizontal diversification; Synergies; Distinctive competences; Geographical diversification; Vertical integration (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-57419-1_12

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DOI: 10.1007/978-3-031-57419-1_12

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