Venturing into Uncharted Waters: Blue Ocean Strategies for New Industries

Roberto S. Vassolo (), Natalia Weisz () and Benjamin Laker ()
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Roberto S. Vassolo: Universidad Austral
Natalia Weisz: Universidad Austral
Benjamin Laker: University of Reading

Chapter Chapter 4 in Advanced Strategic Management, 2024, pp 55-68 from Springer

Abstract: Abstract In this chapter, we explore the genesis of industries and the strategic maneuvers entrepreneurs employ to launch and sustain revolutionary ideas. We underscore the importance of adopting blue ocean strategies during an industry’s inception and introduce the ERIC framework. The analytical approach this offers serves as a compass for entrepreneurs to navigate the uncertainties of industry innovation, offering strategies for survival and success in evolving economic landscapes. We conclude the chapter by discussing the use of the Business Model Canvas in entrepreneurial discovery and summarizing leadership challenges in innovation.

Keywords: Blue Ocean Strategy; Business Model Canvas; Value Curve; ERIC; Business Model Innovation; Disruption (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-57419-1_4

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DOI: 10.1007/978-3-031-57419-1_4

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