 The Effects of Flea Market Apps on the Apparel Industry and ConsumptionMitsunori Hirogaki ()
Chapter Chapter 20 in The Palgrave Handbook of Consumerism Issues in the Apparel Industry, 2024, pp 423-442 from Springer Abstract: Abstract The apparel industry is recognized as highly environmentally burdensome, particularly in production and disposal. Peer-to-peer selling platforms have been highlighted as potential solutions for reducing environmental burdens in Japan due to the rapid growth of users and market size. This platform enables virtual communication engagement while buying and selling second-hand clothes and represents an innovative business model, supporting the transition from mass production to a more sustainable circular economy. In this chapter, we quantitatively investigate why Japanese consumers are attracted to these virtual platforms and their motivations. The results show that one of the primary motivations for participation is environmental protection, not economic gain. Thus, suggesting that peer-to-peer marketplaces can be powerful tools to promote a sharing economy and enhance environmental protection in Japan. Keywords: Fast fashion; Peer-to-peer sales platform; Flea Market Apps; Japan (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-59952-1_20 Ordering information: This item can be ordered from DOI: 10.1007/978-3-031-59952-1_20 Access Statistics for this chapter More chapters in Springer Books from Springer |
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