Developing a Consumer Decision-Making Process (DMP) Model Fit for Overtly Sustainable Fashion Companies

Neil Richardson () and Ruth M. Gosnay
Additional contact information
Neil Richardson: Leeds Beckett University
Ruth M. Gosnay: Leeds Beckett University

Chapter Chapter 6 in The Palgrave Handbook of Consumerism Issues in the Apparel Industry, 2024, pp 105-128 from Springer

Abstract: Abstract Consumer behaviour is influenced by phenomena such as sustainability. Poor sustainability practices can lead to reputational damage and fashion customers’ attrition or dissatisfaction; good practices can enhance reputations and stakeholders’ perceptions. By 2022, nearly 5000 companies (including fashion manufacturers and retailers) in 79 countries, demonstrated their sustainability practices by gaining ‘B Corporation’ (BCorp) accreditation. Sustainable fashion consumers’ decisions contribute to more or less sustainable consumption patterns. Their values align with Elkington’s Triple-Bottom-Line (TBL) increasingly cited as People, Planet and Prosperity. They accept the sacrifice of paying more to address society’s long-run interests and reduced environmental impact. This chapter focuses on the Decision-Making Process (DMP) at the heart of the EKB model. It uses fashion-related BCorp exemplars to show how the People and Planet foci can complement the traditional bottom line in a TBL-based DMP.

Keywords: Sustainability practices; BCorp accreditation; Sustainable consumption; Triple bottom line (TBL); Decision-making process (DMP) (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-59952-1_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031599521

DOI: 10.1007/978-3-031-59952-1_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().