Simple Rules for Market Selection and Entry

Dean A. Shepherd (), Holger Patzelt () and Nicola Breugst ()
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Dean A. Shepherd: University of Notre Dame
Holger Patzelt: Technical University of Munich
Nicola Breugst: Technical University of Munich

Chapter Chapter 3 in 66 Simple Rules for Entrepreneurs, 2024, pp 17-25 from Springer

Abstract: Abstract This chapter offers simple rules for market selection and entry. These simple rules are: identify a broad opportunity set from which to choose the “best” one; think like a scientist to generate novel business models or opportunities; with resource constraints, embrace the lean startup approach; create, use, and adapt a community of inquiry to evaluate and co-construct an opportunity; and if your opportunity does not work out, pivot.

Date: 2024
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DOI: 10.1007/978-3-031-62032-4_3

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