Research on the Development Strategies of Rural Tourism in Bac Lieu Based on TOWS Analyses and the AHP Method

Long Pham Hong and Dua Phan Viet ()
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Long Pham Hong: Faculty of Tourism Studies, VNU-University of Social Sciences and Humanities
Dua Phan Viet: Bac Lieu University

Chapter Chapter 36 in Global Changes and Sustainable Development in Asian Emerging Market Economies: Volume 2, 2024, pp 631-644 from Springer

Abstract: Abstract In recent years, rural tourism is a new tourism development trend in the world. It is very important to identify opportunities, challenges, strengths, and weaknesses for rural tourism development. This is the basis for proposing development strategies to contribute to promoting the effectiveness of rural tourism activities. The objective of this study is to identify opportunities, challenges, strengths, and weaknesses in rural tourism in Bac Lieu province and determine the importance of rural tourism development strategies. Using the TOWS (threats, opportunities, weaknesses, strengths) analysis of rural tourism and the Analytic Hierarchy Process (AHP) to determine the importance of the proposed strategies, research results show the priority strategies for rural tourism development in Bac Lieu province in the following order: promote exploitation of rural tourism activities; develop infrastructure, material and technology, and human resources; build a model of rural tourism development; promote and advertise tourism; conserve natural resources and protect the environment; and attract investment capital to create attractiveness of tourist destinations.

Keywords: Rural tourism; Development strategies; TOWS analysis; Analytic hierarchy process; Bac Lieu province (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-68842-3_36

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DOI: 10.1007/978-3-031-68842-3_36

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