Heritage, Artisanship, and Sustainability: Something Versus Nothing: Sourcing Fashionable Authenticity in Scotland

Elaine L. Ritch () and Noreen Q. Siddiqui ()
Additional contact information
Elaine L. Ritch: Glasgow Caledonian University
Noreen Q. Siddiqui: University of Glasgow

Chapter 13 in The Palgrave Handbook of Sustainability in Fashion, 2024, pp 157-166 from Springer

Abstract: Abstract This chapter explores the homogenisation of mass-produced fashion that lacks distinctiveness in design, composition, and innovation. Yet, this is not reflective of fashion historically, which was famed for design, innovation, and material manipulation that created alluring aesthetics and silhouettes. Using Ritzers’s (Sociol Theory 21(3):193–209, 2003) Theory of Globalisation, this chapter examines how ‘something’ can be constructed that creates value from heritage and artisanship that also addresses sustainability. This is contrasted against mass-production of larger similar garments that are bereft of design and made with limited longevity due to reduced qualities of material and construction, which Ritzer would characterise as ‘nothing’. To enliven the ideas discussed in this chapter, examples are provided through a Scottish lens, where tartan material can be representative of empowerment or exploitation. The chapter concludes with examples of how marketing can harness something as representative of superior values.

Keywords: Ritzer; Fashion; Tartan; Authentic; Aesthetic; Value (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-69682-4_13

Ordering information: This item can be ordered from
http://www.springer.com/9783031696824

DOI: 10.1007/978-3-031-69682-4_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().