Fashion Forward: Envisioning the Next Era

Susanna Nicoletti ()
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Susanna Nicoletti: Glion Institute of Higher Education

Chapter Chapter 10 in Gen Z's Fashion Revolution, 2025, pp 221-235 from Springer

Abstract: Abstract This chapter explores the future landscape of fashion brands. It discusses the anticipated trends and challenges that brands will face in a rapidly evolving industry. Additionally, the chapter explores the potential disruption caused by emerging markets, changing consumer behaviours, and the influence of global digitalisation. Overall, it provides insights into the strategies and adaptations needed for fashion brands to thrive in the future.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-72916-4_10

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DOI: 10.1007/978-3-031-72916-4_10

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