Gen Z's Approach to Luxury: Perceptions and Consumption Patterns

Eleonora Cattaneo ()
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Eleonora Cattaneo: Glion Institute of Higher Education

Chapter Chapter 3 in Gen Z's Fashion Revolution, 2025, pp 51-69 from Springer

Abstract: Abstract Gen Z consumers are open to a wider range of luxury options than previous generations, including more accessible and affordable items. They are attracted to luxury brands that offer entry-level or diffusion lines, collaborations with contemporary and streetwear brands, and limited-edition releases. Gen Z seeks luxury experiences that are attainable, inclusive, and resonate with their specific interests and lifestyles. This chapter explores the factors driving Gen Z’s luxury consumption, their attraction to entry-level and diffusion lines, brand collaborations, limited-edition releases, experiences and inconspicuous luxury.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-72916-4_3

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DOI: 10.1007/978-3-031-72916-4_3

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