Technological Innovation in Fashion and Gen Z

Chen Yang ()
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Chen Yang: University of Greenwich

Chapter Chapter 4 in Gen Z's Fashion Revolution, 2025, pp 71-97 from Springer

Abstract: Abstract The fashion industry is currently undergoing a significant transformation, driven by technological advancements and the ever-evolving preferences of Generation Z. Being digital natives, Generation Z are now redefining how fashion is consumed, produced, and perceived. This chapter explores the complex relationships between the new technology, sustainability drives, and consumer behaviour in the context of the fashion revolution driven by Gen Z during the production, supply, and distribution process. This chapter will also examine how technological advancements are restructuring the materials and manufacturing processes, revolutionising e-commerce, improving sustainability efforts, and transforming fashion design.

Keywords: Technology in fashion; New materials; Supply chain evolution; Design approaches; Advances in e-commerce (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-72916-4_4

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DOI: 10.1007/978-3-031-72916-4_4

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