Championing Exclusivity and Diversity in Fashion

Rawan Hamdan ()
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Rawan Hamdan: Oxford Brookes University

Chapter Chapter 9 in Gen Z's Fashion Revolution, 2025, pp 199-219 from Springer

Abstract: Abstract This chapter explores the significance of inclusivity in the fashion industry, particularly in response to the needs of Generation Z, whose spending power in the United States alone accounts for around 360 billion US dollars yearly, a good reason for brands to adopt relevant strategies to attract this segment (Schneider and Lee, 2022). Gen-Z and fashion in the age of realism. The Business of Fashion. https://www.businessoffashion.com/reports/retail/gen-z-fashion-in-the-age-of - realism-bof-insights-social-media-report/). This chapter discussed the importance of representing body positivity and acknowledging diverse identities and orientations within the Generation Z demographic and covers various dimensions of inclusivity such as gender fluidity, political consumerism, the representation of individuals with disabilities, and the empowerment of femininity. Discussing these dimensions, the chapter broadens the scope of inclusivity discussion within the fashion industry, to address the efforts of the fashion industry to accommodate the wider community.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-72916-4_9

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DOI: 10.1007/978-3-031-72916-4_9

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