From Augmented Reality to Life Satisfaction: The Role of Gamification in Cultural Heritage Experiences

Andrea Sestino and Luigi Nasta
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Andrea Sestino: Catholic University of Sacred Heart
Luigi Nasta: LUISS Guido Carli University

Chapter Chapter 5 in The Digital Paradigm Shift for a New Business DNA, 2025, pp 81-101 from Springer

Abstract: Abstract The cultural heritage sector is increasingly adopting innovative technologies like augmented reality (AR) and gamification to enhance visitor experiences. AR overlays digital information onto the physical world, creating immersive experiences, while gamification applies game-design elements to make learning more engaging. This study examines the impact of perceived usefulness (PU) and perceived ease of use (PEOU) of AR technology on the enjoyment of gamified experiences, and how this enjoyment influences individual engagement and perceived learning effects during visits to archaeological sites. Data from 164 participants were analysed using Partial Least Squares Structural Equation Modelling. The findings show that both PU and PEOU significantly enhance enjoyment in AR experiences, which in turn drives higher engagement. This increased engagement positively affects perceived learning outcomes, which contribute to overall life satisfaction. The study highlights the importance of designing AR technologies that are both useful and easy to use to maximize enjoyment, engagement, and educational value in cultural heritage settings.

Keywords: Augmented reality; Gamification; Cultural heritage; Individuals’ engagement; Life satisfaction (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-76238-3_5

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DOI: 10.1007/978-3-031-76238-3_5

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