FashionTech Startup Valuation

Roberto Moro-Visconti ()
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Roberto Moro-Visconti: Catholic University of the Sacred Heart

Chapter Chapter 18 in Startup Valuation, 2024, pp 711-739 from Springer

Abstract: Abstract This chapter explores the transformative impact of FashionTech startups on the fashion industry, focusing on how advanced technologies like AI, Augmented and Virtual Reality, and blockchain drive innovation, sustainability, and brand equity. By integrating these technologies, FashionTech startups are redefining business models and market dynamics, which significantly influence their valuation as they scale. The chapter analyzes traditional and emerging valuation approaches, highlighting the unique challenges and opportunities presented by digital branding, sustainability, and new revenue streams like digital fashion and NFTs. These innovations not only enhance operational efficiency and customer engagement but also position FashionTech startups as key players in a rapidly evolving market, driving their potential for higher valuations and market growth.

Keywords: Digital Transformation; Sustainability; Artificial Intelligence (AI); Brand Valuation; Blockchain Technology (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-77469-0_18

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DOI: 10.1007/978-3-031-77469-0_18

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