Implications for Academics, Practitioners, and Policymakers

Carmela Donato ()
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Carmela Donato: University of Roma Tre

Chapter Chapter 5 in Eco-Label Visual Design and Sustainability, 2025, pp 101-115 from Springer

Abstract: Abstract This chapter discusses the implications of this book for academics, practitioners, and policymakers. By systematically analyzing eco-label perceptions and aesthetic dimensions, the book enriches academic discourse by merging aesthetic theory with green marketing. The empirical findings challenge conventional views on simplicity, demonstrating that visual complexity can enhance perceived sustainability. Marketers are advised to use green and blue backgrounds in eco-label designs and provide transparent textual information to build consumer trust. Retailers should prioritize eco-labeled products, while policymakers must establish clear standards and invest in public awareness campaigns to educate consumers, promoting sustainable consumption and a more environmentally conscious marketplace. Finally, the chapter underscores limitations and outlines avenues for further research.

Keywords: Eco-labels; Aesthetic dimensions; Sustainable consumption; Consumer perceptions; Policymakers (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82761-7_5

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DOI: 10.1007/978-3-031-82761-7_5

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