Spatial Models for Marketing

Stefano Colombo ()
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Stefano Colombo: Università Cattolica del Sacro Cuore

Chapter Chapter 6 in Spatial Economic Modelling, 2025, pp 107-121 from Springer

Abstract: Abstract In this chapter, I apply the Hotelling model to some marketing problems. First, I consider the case where the firms can price discriminate according to the past purchases of the consumers (behaviour-based price discrimination). Second, I introduce input suppliers in the model, both when the inputs are firm-specific and when they are not. Finally, I consider the case of an online firm, that is a firm which is not located in the space, competing against a traditional firm located somewhere along the Hotelling segment (online–offline competition).

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-82787-7_6

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DOI: 10.1007/978-3-031-82787-7_6

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