Business Ethics As a Competitive Advantage in the Era of Digital Technologies

María Luz Casas Martínez ()
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María Luz Casas Martínez: Universidad Panamericana

Chapter Chapter 13 in Digital Transformation and Innovation in Organizations, 2025, pp 351-377 from Springer

Abstract: Abstract We are in the era of digital technologies, which leads us to a deep reflection on its scope and challenges from an ethical perspective. All new knowledge is desirable because it is a product of intelligence, but science is applied to reality by humans, and as such has consequences that must be assessed within the framework of values. The purpose of this chapter is to articulate a reasoned defense of the proposition that Digitalization, Innovation, and Sustainability in Organizations represent a multifaceted reality that imperatively requires, for its legitimate fulfillment, adherence to principles of personal and corporate ethics. The objective of this reflection is focused on the consideration of the human being as an ethical entity and his congruent acting in all spheres of his life, which includes work, then the particularities of ethics in the digital era are considered, considering the UNESCO guidelines on digital technology. The methodological approach of this analysis is qualitative, based on introspection and critical evaluation of recognized sources in the fields of philosophy, ethics, bioethics, and the business sector. It concludes with the consideration of the business valuation of ethical acting as a competitive advantage in this digital era.

Keywords: Technology; Ethics; Artificial intelligence; Internet; Bioethics; Productivity (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90794-4_13

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DOI: 10.1007/978-3-031-90794-4_13

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