Innovating Talent Management: Communication Strategies for Engaging Generation Z in Digital Era Organizations

Laura Sosa Cabiedes, José Luis López Aguirre () and Selena López Arce
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Laura Sosa Cabiedes: Universidad Panamericana
José Luis López Aguirre: Universidad Panamericana
Selena López Arce: Universidad Nacional Autónoma de México

Chapter Chapter 6 in Digital Transformation and Innovation in Organizations, 2025, pp 129-159 from Springer

Abstract: Abstract Framed within the broader landscape of digital transformation and innovation in organizations, this chapter examines one of the major challenges in the business sector: the transformation of traditional methods for attracting and retaining skilled talent. In Mexico, public and private organizations alike are urged to revamp their recruitment processes and the integration of recent graduates from prestigious universities. To address this issue and meet the employment needs of this new generation of university-educated youth, who desire more than just a competitive salary, a series of strategic communication recommendations are offered. These recommendations are specifically designed for Generation Z, who are on the verge of entering the job market. Notably, these suggestions, based on thorough empirical research and aimed primarily at human resources and capital departments, propose an innovative communication strategy that highlights the management of multimedia content on social networks.

Keywords: Talent attraction; Human capital; Communication strategy; Generation Z (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-90794-4_6

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DOI: 10.1007/978-3-031-90794-4_6

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