Base of the Pyramid (BoP)

Marco Tavanti ()
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Marco Tavanti: University of San Francisco

Chapter Chapter 8 in Sustainability in Business Management, Volume 1, 2025, pp 213-240 from Springer

Abstract: Abstract The Base of the Pyramid (BoP) concept focuses on the large segment of the world’s population that resides in low-income categories, particularly in emerging and developing markets (Prahalad, 2004 [51]). This population, often referred to as the “base” of the global economic pyramid, includes roughly 4 billion people who live on less than $2.50 per day.

Date: 2025
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DOI: 10.1007/978-3-031-93451-3_8

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