Green & Social Marketing Strategies

Marco Tavanti ()
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Marco Tavanti: University of San Francisco

Chapter Chapter 2 in Sustainability in Business Management, Volume 2, 2025, pp 43-75 from Springer

Abstract: Abstract Green marketing is more than just about promoting products as it aims at cultivating social and environmental values, inspiring action, and driving sustainable change for a better world.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-93467-4_2

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DOI: 10.1007/978-3-031-93467-4_2

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