Sustainability for Interpersonal Relationships in Business: The Case of “Negócios à (sobre)mesa”

Hugo Miguel Carvalho (), João Santos () and Margarida Rodrigues ()
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Hugo Miguel Carvalho: ISCIA
João Santos: ISCIA
Margarida Rodrigues: CEFAGE_UBI

A chapter in Business Sustainability: Innovation in Entrepreneurship & Internationalisation, 2026, pp 417-427 from Springer

Abstract: Abstract Networking is defined as the ability of an individual to attract and retain the attention of people with the aim of expanding their network of contacts, involving constant processes of reevaluation in the family, social and professional spheres. This article aims to explore how to effectively develop this skill and the techniques that can be used to do so. This article addresses the creation and constitution of the project “Negócios à (Sobre)Mesa”, started in 2013 in Vagos, Portugal, which had and aims to create a network of entrepreneurs in the region in order to get to know each other and share opportunities. The main objective of this initiative was to foster relationships of trust between entrepreneurs in the region, so, informally, the “Negócios à (Sobre)Mesa” events evolved from monthly occurrences and to a registered trademark, attracting the participation of more than 1300 people to date, becoming the most efficient networking event in the Aveiro region. This article aims at an analysis of networking tools, in which a qualitative analysis was made between this project and others existing in Portugal. The article addresses a review of the literature regarding the impact of networking on personal life as well as on business, as well as identifying the most efficient methods and techniques to use in business networking. How entrepreneurs can get more and better contacts in order to increase their opportunities are the points to be addressed based on the empirical studies of the project “Negócios à (sobre)mesa.”

Keywords: Networking; Marketing; Business; Personal brand (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-99147-9_25

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DOI: 10.1007/978-3-031-99147-9_25

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