Implementing Marketing Strategies

Emmanuel Mogaji ()
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Emmanuel Mogaji: Keele University

Chapter Chapter 12 in Strategic Marketing Management, 2025, pp 345-378 from Springer

Abstract: Abstract This chapter bridges the gap between strategic marketing plans and real-world execution. It explores the challenges that hinder implementation and offers practical frameworks—such as the McKinsey 7S Framework and Kotter’s 8-Step Change Model—for aligning people, processes, and systems. Emphasizing cross-functional collaboration, internal marketing, and stakeholder engagement, the chapter positions marketing as a central orchestrator of organizational strategy. Key performance indicators (KPIs), marketing metrics, and data analytics are presented as vital tools for measuring success and adapting campaigns in real time. The chapter also examines budgeting, project management, and leadership strategies necessary for agile execution. It highlights the importance of fostering a culture of implementation excellence and managing global, remote teams effectively. Ultimately, it equips marketers and leaders with the tools, insights, and confidence needed to operationalize strategy, drive performance, and demonstrate marketing's strategic value in delivering measurable business outcomes.

Keywords: Strategy Execution; Marketing Implementation; Cross-Functional Collaboration; KPIs; Change Management (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-99367-1_12

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DOI: 10.1007/978-3-031-99367-1_12

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