The Strategic Marketing Journey and Beyond

Emmanuel Mogaji ()
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Emmanuel Mogaji: Keele University

Chapter Chapter 14 in Strategic Marketing Management, 2025, pp 421-429 from Springer

Abstract: Abstract This concluding chapter synthesizes the core insights and strategic frameworks explored throughout the book, offering a comprehensive reflection on the evolving discipline of strategic marketing. It revisits key areas including foundational analysis, customer behaviour, brand management, global strategy, digital transformation, and contemporary marketing challenges. Emphasizing the interconnectedness of these themes, the chapter highlights the importance of integrating analytical thinking, data-driven decision-making, and ethical considerations into marketing strategy. It calls for a proactive, agile, and customer-centric approach to navigating dynamic markets and shaping sustainable value. With practical recommendations and forward-looking perspectives, the chapter equips readers with tools to apply strategic marketing principles in real-world contexts. It encourages continuous learning, critical reflection, and innovation as enduring commitments in a rapidly changing global landscape. Ultimately, this chapter reinforces that strategic marketing is not a destination but a journey—one that empowers individuals to lead with insight, adaptability, and integrity in driving business success.

Keywords: Strategic Marketing; Digital Transformation; Customer Centricity; Market Adaptability; Integrated Strategy (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-031-99367-1_14

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DOI: 10.1007/978-3-031-99367-1_14

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