Cyberspace Marketing and Street Trading in Africa

Adebowale Ayobade ()
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Adebowale Ayobade: University of Lagos, Department of Social Work, Faculty of Social Sciences

A chapter in Behavioral Cybersecurity and Ethical AI in Relational Economics Context, 2026, pp 281-299 from Springer

Abstract: Abstract The rise of cyberspace marketing has reshaped the global business landscape across the globe, offering unprecedented opportunities for businesses to connect with consumers in an easy but innovative way. Cyberspace marketing has brought creativity into trading endeavor, with each countries formulating appropriate policies to guide cyberspace marketing operations. As we navigate the complexities of modern marketing environments, it becomes a challenge to the activities of street traders, as consumers prefers staying in their comfort zones and make their purchase through online marketing that will be delivered to them by logistic personnel’s. The emergence of cyberspace marketing however poses its own challenge to the activities of the unregulated street trading activities which is now being prohibited by some state government in Nigeria. It has increasingly become very necessary to understand how cyberspace marketing can be an instrument to control the activities of street traders. This paper is based on globalization theory and thematic analysis of data was adopted and appropriate recommendations were proffered.

Keywords: Online marketing; Trading; Panacea; Regulation; Technology (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-01214-2_12

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DOI: 10.1007/978-3-032-01214-2_12

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