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The Savings Finance and Public Trust: Empirical Analysis

Özlem Yorulmaz () and Abdüsselam Sağın ()
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Özlem Yorulmaz: İstanbul University
Abdüsselam Sağın: Kırklareli University

Chapter 5 in The Demand for Alternative Finance, 2025, pp 93-117 from Springer

Abstract: Abstract This chapter examines public trust in the savings finance sector, focusing on interest-free financial models, through an empirical analysis of survey data from 662 participants. Grounded in the Theory of Planned Behavior (TPB), the study employs statistical tests (Chi-square, Fisher’s exact, Cramer’s V) to assess relationships between demographic variables, trust, and consumer behavior. Findings reveal that 44.71% of respondents lacked awareness of savings finance, while 34.14% viewed it as a viable alternative to real estate financing. Trust levels were significantly influenced by age, gender, education, and religious practices, with regular worshipers exhibiting higher confidence. Despite skepticism, a notable segment perceived savings finance as competitive with conventional models. The analysis underscores the critical role of trust and knowledge in shaping consumer preferences, advocating for policies that enhance transparency and public education to bolster sectoral growth and competitiveness.

Keywords: Alternative Finance; Perceived behavioaral Control; Public Trust; Theory of Planned Behavior (TPB); Interest-Free Finance; Savings Finance; Consumer Behavior; Behavioral Intention (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-01765-9_5

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DOI: 10.1007/978-3-032-01765-9_5

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