Does Fashion Really Care About Eco-Design? Sustainability Seen Through the Eyes of Fashion Designers

Anna Zinola ()
Additional contact information
Anna Zinola: Istituto Marangoni

A chapter in Global Fashion Conference, 2026, pp 23-38 from Springer

Abstract: Abstract The purpose of this research was to investigate the awareness and the perception of eco-design among fashion designers and which elements determine their attitude and behavior towards eco-design. Data were gathered through both primary and secondary research. The latter was carried both online and offline to adequately deepen the background literature, while the primary research focused on the perception of eco-design through the eyes of fashion designers. More in detail the qualitative research was conducted through 8 interviews with designers working in fashion firms and/or as independent consultants for almost 6 years while the quantitative research featured a survey conducted on a 200-person sample, ensuring a good distribution in terms of gender, age range, geographic region, area of expertise, company’s sector, features of the company. The major findings of the research were discovering relevant factors that influence designer attitude and behavior towards eco-fashion design. The findings from the research are meaningful and indicate that these factors include age (fashion designers under 30 are more sensitive and attentive to eco-design), education level (fashion designers with postgraduate education show a deep knowledge of the concept of eco-design), and some features of the company, such as the market segment (fashion designers working in luxury and made-to-measure companies have more frequently applied eco-design principles).

Keywords: eco-design; primary research; circular economy; sustainability; fashion designer (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-02070-3_2

Ordering information: This item can be ordered from
http://www.springer.com/9783032020703

DOI: 10.1007/978-3-032-02070-3_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().