Customers as Stakeholders to Mergers and Acquisitions

Sina Amiri () and Nicholas Beadles ()
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Sina Amiri: Georgia College & State University
Nicholas Beadles: Georgia College & State University

A chapter in Navigating Stakeholder Dynamics Surrounding Acquisitions, 2026, pp 95-131 from Springer

Abstract: Abstract Acquisitions are restructuring events that reshape the corporate landscape. While existing research often emphasizes the financial and strategic implications for shareholders and management, the crucial role of customers as stakeholders has received less attention. This review focuses on customers as acquisition stakeholders. It explores the variations in and effects of customer value, satisfaction, loyalty, and behavior, across both pre-merger (i.e., until the deal is finalized) and post-merger phases, through changes in product offerings, customer service (hereafter referred to as service) quality, pricing strategies, and brand management. It discusses effective strategies for managing customer concerns during M&As and identifies avenues for future research.

Keywords: Acquisition; M&A; Customer; Stakeholder relationship management (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-03199-0_5

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DOI: 10.1007/978-3-032-03199-0_5

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