From Governance to Destination Governance

Simone Luongo () and Fabiana Sepe ()
Additional contact information
Simone Luongo: Università degli Studi di Napoli Federico II
Fabiana Sepe: Università degli Studi di Napoli Federico II

Chapter Chapter 3 in Strategic Destination Governance, 2025, pp 31-72 from Springer

Abstract: Abstract This chapter traces the evolution from general governance concepts to destination governance, emphasizing the shift from hierarchical government to more cooperative, networked models involving public and private actors. It defines Destination Management (DM) as the strategic process for sustainable destination development, managed by a Destination Management Organization (DMO). The chapter contrasts DM in typical business contexts with its complexities in territorial systems, noting challenges in resource control and stakeholder engagement due to fragmented ownership and autonomous operators. It highlights the DMO's central role in strategic vision, internal political processes and fostering entrepreneurial potential. Key DMO functions are detailed, including destination marketing (familiarization trips, advertising, brand management) and Destination Management (finance, research, quality control, human resource development). The chapter also discusses various configurations of pivotal entities (private, public, mixed) responsible for strategic planning and coordinating local actors, underscoring the necessity of a shared vision and participatory approaches for destination success.

Keywords: Destination governance; Destination Management Organizations (DMOs); Strategic planning (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-04251-4_3

Ordering information: This item can be ordered from
http://www.springer.com/9783032042514

DOI: 10.1007/978-3-032-04251-4_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().