Territorial Governance in the MICE Industry: A Source of Competitive Advantage for Tourist Destinations

Simone Luongo () and Fabiana Sepe ()
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Simone Luongo: Università degli Studi di Napoli Federico II
Fabiana Sepe: Università degli Studi di Napoli Federico II

Chapter Chapter 5 in Strategic Destination Governance, 2025, pp 105-139 from Springer

Abstract: Abstract This chapter asserts that territorial governance in the MICE industry is a direct source of competitive advantage for tourist destinations. It emphasizes the importance of higher-level management (meta-management) of the congress product, driven by the systemic nature of the product and the unified perception of the experience by participants. The Convention Bureau (CB) is identified as the central meta-management body, responsible for coordinating activities, promoting the destination's image and facilitating connections between organizers and local businesses. The chapter profoundly highlights public–private integration as a key success factor for convention destinations. It analyzes the CB's governance structure, emphasizing that joint efforts, shared resources and collective decision-making, rather than individual actions, are essential for achieving sustainable competitive advantage and maximizing benefits for all stakeholders.

Keywords: Territorial governance; Meta-management; Public–private integration (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-04251-4_5

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DOI: 10.1007/978-3-032-04251-4_5

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