Creating Authentic Luxury Experiences: A Crew Perspective

Xiaoqing Chen () and Russell Williams ()
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Xiaoqing Chen: Business School, University of Aberdeen
Russell Williams: Business School, University of Aberdeen

Chapter 5 in Co-creating Luxury Customer Experiences in Tourism, 2026, pp 77-110 from Springer

Abstract: Abstract Superyacht luxury experiences provide value to consumers by going beyond the characteristics/product and symbolic dimensions of luxury to include hedonistic, exclusive and unique experiences that allow individuals to realise their ideal self; in the process allowing them to be authentic. In order to offer true luxury value, these experiences (moments) are best co-created. Moreover, they must go beyond luxury services merely being delivered to guests. Drawing on the dramaturgical perspective that focusses on frontstage and backstage interactions, the chapter aims to understand how crew input into co-created luxury superyacht experiences. Using a hermeneutic phenomenological approach, the chapter identifies three important roles for crew in the backstage-frontstage aspect of experience co-creation: crew as enablers, intermediaries and facilitators. By providing a crew (‘producer’) perspective, the chapter offers a unique perspective on the creation of luxury value.

Keywords: Luxury; Superyacht; Authentic luxurious experience; Luxury co-creation; Experience co-creation (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-05195-0_5

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DOI: 10.1007/978-3-032-05195-0_5

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