Connecting Luxury Yachting with Wedding Tourism and ‘Adult-Only’ Hotels

Hugues Séraphin, Vanessa G. B. Gowreesunkar and Tatiana Gladkikh ()
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Hugues Séraphin: Oxford Brookes University, Oxford Brookes Business School
Vanessa G. B. Gowreesunkar: Indian Institute of Management
Tatiana Gladkikh: University of Aberdeen Business School

Chapter 8 in Co-creating Luxury Customer Experiences in Tourism, 2026, pp 137-146 from Springer

Abstract: Abstract This chapter discusses luxury yachting as an emerging branch of Special Interest Tourism (SIT). It aims at establishing a connection between the yachting industry, ‘adults-only’ hotels, and the wedding industry. The discussion demonstrates that luxury yachting, ‘adults-only’ hotels, and wedding tourism are highly compatible and, if appropriately utilised, can make a significant positive contribution not only through their value proposition to stakeholders but also to the environment and sustainability. It argues that the unique consumer experience created by the luxury yachting, ‘adults-only’ hotels, and wedding industries may deliver a higher level of value to customers and other stakeholders if they co-create desired customer experiences through closer collaboration.

Keywords: Luxury yachting; Special Interest Tourism (SIT); Wedding tourism; ‘Adults-only’ hotels; Customer experience; Co-creation (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-05195-0_8

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DOI: 10.1007/978-3-032-05195-0_8

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