Short-Term Gains vs. Long-Term Sustainability

Simon Adderley ()
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Simon Adderley: Oxford Brookes University, Oxford Brookes Business School

Chapter Chapter 12 in Harnessing the Entrepreneurial Paradox, 2026, pp 193-212 from Springer

Abstract: Abstract Entrepreneurial ventures are often caught between two opposing imperatives: the need to achieve rapid results to satisfy investors, markets, and internal expectations, and the necessity of building organisations that endure, adapt, and create lasting value. In a culture that prizes immediate visibility, rapid scaling, and short-term financial returns, the long-term health of a venture can easily be compromised by the pressures of the moment. Conversely, an exclusive focus on long-term planning without attention to immediate viability can render entrepreneurial initiatives irrelevant or under-resourced.

Date: 2026
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DOI: 10.1007/978-3-032-06239-0_12

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