Commercializing AI-Eabled Sustainable Solutions

Tayyab Warraich () and Rimsha Naeem ()
Additional contact information
Tayyab Warraich: University of Vaasa, School of Management
Rimsha Naeem: University of Vaasa, School of Management

A chapter in Sustainable Product-Service Systems, 2026, pp 185-200 from Springer

Abstract: Abstract The rapid advancement of Artificial Intelligence (AI) presents transformative opportunities for firms, particularly within manufacturing and solution-oriented industries, by enabling digitalization, automation, and intelligent decision-making. While AI has the potential to redefine business offerings and foster the evolution from traditional product-service systems to smart product-service systems (SPSS), its successful commercialization remains a persistent challenge. This chapter proposes a multilevel, iterative framework for commercializing AI-enabled sustainable solutions. It begins at the strategy level, where firms make foundational decisions about value propositions. These decisions shape the business model, which guides how firms structure and align operations to support AI-enabled value creation, delivery and capture. The framework then moves to the activity system level, involving the selection, design, prototyping, and advancement of AI solutions for market adoption. The chapter identified that the process is not linear; feedback from implemented solutions loops back to inform strategic adjustments. It contributed theoretically by addressing the limitations of linear commercialization models, emphasizing adaptability, feedback integration, and sustainability. For managers, it will offer guidance on adopting agile, cross-functional strategies that align innovation with digitally evolving markets and sustainability demands. Furthermore, it equips firms to navigate the complexities of AI commercialization better while supporting the development of scalable and sustainable business models.

Keywords: Artificial Intelligence (AI); Servitization; Commercialization; Product-Service Systems (PSS); Sustainable Business Model Innovation (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-07765-3_11

Ordering information: This item can be ordered from
http://www.springer.com/9783032077653

DOI: 10.1007/978-3-032-07765-3_11

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().