A Complex Adaptive Systems Perspective on Smart and Sustainable Product-Service Systems

Paul Matthyssens (), Elisa Arrigo () and Bieke Struyf
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Paul Matthyssens: University of Milano-Bicocca, Department of Economics, Management, and Statistics (DEMS)
Elisa Arrigo: University of Milano-Bicocca, Department of Economics, Management, and Statistics (DEMS)
Bieke Struyf: Futuralia bv

A chapter in Sustainable Product-Service Systems, 2026, pp 57-74 from Springer

Abstract: Abstract In their search for differentiation, customer value, and profit margins, companies practice digital servitization or digital service innovation (DSI). However promising, this road to smarter and more sustainable product service systems is paved with complex challenges which seem to be underestimated by researchers and managers. In order to succeed in this value-adding strategy, the main literature suggests alignment and change management during the digital service transition. Faced by a growing number of digital transformation process issues, DSI researchers and servitizing companies could benefit from a new theoretical lens, building on the perspectives of complex adaptive systems (CAS) theory. The resulting framework can inspire managers to perceive the complexity of the DSI process and build the necessary capabilities and mechanisms to cope effectively with it. Researchers can learn how to use CAS theory to “decipher” DSI complexity and help managers cope with the latter.

Keywords: Digital service innovation; Servitization complexity; Complex adaptive systems; Sustainable smart product-service systems; Sustainability (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-07765-3_4

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DOI: 10.1007/978-3-032-07765-3_4

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