Natural Language Processing in Management Research

Diana Garcia Quevedo () and Josue Kuri ()
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Diana Garcia Quevedo: ESCP Business School, Center of Research in Sustainability (RESET)
Josue Kuri: Principal Scientist

Chapter 3 in AI for Qualitative Research, 2026, pp 23-33 from Springer

Abstract: Abstract This chapter highlights the evolving role of natural language processing (NLP) in management research. Although NLP has been utilized for decades, its full potential remains largely untapped, primarily concentrated in information systems and marketing for quantitative analysis. The chapter discusses how advancements in large language models (LLMs) have facilitated the integration of sophisticated NLP algorithms into qualitative research, enabling a more nuanced analysis of contextual meaning and the potential for richer theory development. Recent studies employing mixed-method approaches have demonstrated the ability of LLMs to enhance qualitative analysis, providing researchers with examples of the application of LLMs in qualitative research.

Keywords: Qualitative analysis; Natural language processing; Large language models (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-08872-7_3

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DOI: 10.1007/978-3-032-08872-7_3

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