Manage Your Selected Channels as a Coherent Whole

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 10 in Omnichannel Retail, 2026, pp 107-129 from Springer

Abstract: Abstract This chapter addresses the strategic decision of channel selection. It explains the factors that influence channel choices, the balance between sales potential and costs, and the importance of integration, harmonization, and shared goals across channels.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-09745-3_10

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DOI: 10.1007/978-3-032-09745-3_10

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