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Arto Lindblom (),
Matti Kautto and
Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business
Chapter 11 in Omnichannel Retail, 2026, pp 131-138 from Springer
Abstract:
Abstract This chapter explores the retailer’s role within the broader value chain. It explains how to manage partnerships, decide which activities to outsource, and ensure responsible practices across all supply chain actors.
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-09745-3_11
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DOI: 10.1007/978-3-032-09745-3_11
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