Core Principles of Omnichannel Retail

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 2 in Omnichannel Retail, 2026, pp 7-13 from Springer

Abstract: Abstract This chapter introduces the importance of creating a coherent and comprehensive strategic business plan—or playbook—as the essential first step toward long-term omnichannel success. It presents the core principles that can guide retailers in designing strategies that are consistent, holistic, customer-focused, and sustainable.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-09745-3_2

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DOI: 10.1007/978-3-032-09745-3_2

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