Begin with Strategic Analyses

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 3 in Omnichannel Retail, 2026, pp 15-36 from Springer

Abstract: Abstract This chapter explores why a strategic business plan in omnichannel retailing must be built on solid knowledge and informed by thorough strategic analyses. It explains how retailers can use these analyses to understand customers, competitors, and market trends, and how to adapt strategies to align with a changing environment while also influencing it.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-09745-3_3

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DOI: 10.1007/978-3-032-09745-3_3

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