Define Core Strategic Statements

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 4 in Omnichannel Retail, 2026, pp 37-41 from Springer

Abstract: Abstract This chapter examines the role of mission, vision, and values as the foundation of strategic planning and leadership. It shows how these elements give employees clarity, direction, and purpose, and discusses why they must be stable yet adaptable over time.

Date: 2026
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DOI: 10.1007/978-3-032-09745-3_4

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