Make Long-Term Strategic Choices

Arto Lindblom (), Matti Kautto and Lasse Mitronen ()
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Arto Lindblom: Aalto University, School of Business
Lasse Mitronen: Tampere University, Faculty of Management and Business

Chapter 5 in Omnichannel Retail, 2026, pp 43-53 from Springer

Abstract: Abstract This chapter moves from purpose to concrete strategic choices. It explains how to set clear, measurable goals and make corporate-level decisions on where and how to compete, aligning resources and capabilities with market opportunities in a dynamic environment.

Date: 2026
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DOI: 10.1007/978-3-032-09745-3_5

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